All publishers are required to adhere to the Google Publisher Policies and the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your website and/or disable your AdSense account at any time. If your account is disabled, then you will not be eligible for further participation in the AdSense programme.
Since we may change our policies at any time, please check here regularly for updates. In accordance with our online Terms and Conditions, it’s your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorisation from Google.
Publishers may place AdSense code on pages with content in scope of the Google Publisher Restrictions, though this content will likely receive less advertising than other, non-restricted content.
Except for rewarded inventory, publishers may not ask others to click or view their ads or use deceptive implementation methods to obtain clicks or views. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behaviour or placing images next to individual ads.
Google ads cannot be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programmes, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google’s Landing Page Quality Guidelines.
Publishers are permitted to make modifications to the AdSense ad code, as long as those modifications do not artificially inflate ad performance or harm advertisers. Please see modification of the AdSense ad code for more information.
Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used. Please see our ad placement policies article for more information.
Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.
Publishers may not use deceptive implementation methods that place ads in a way that might be mistaken for menu, navigation or download links to obtain clicks or views. Bear in mind that every publisher is responsible for ensuring that their ad implementation adheres to the ad placement policies.
This includes, but is not limited to:
To help you to provide a quality user experience, Google has developed technical specifications for sites displaying Google ads. We only allow sites that comply with these technical specifications. Please refer to the information below for detailed technical requirements: